Mobile app programs provide valuable tools to your customers and prospects across mobile devices such as smartphones, tablets, and an ever increasing array of wearable devices such as smartwatches. There are more than a million different types of mobile app programs in use, each offering a wide variety of services that cannot be provided by a website alone.
A Gallup Poll last year reported that more than half the population checks their phone multiple times every hour and the remaining half check at least once an hour. Ericsson, a large phone manufacturer, predicts that 90 percent of people over the age of 6 will have a mobile phone by 2020, and they also predict that there will be more than 6 billion smartphone subscribers by then. Here's the clincher, at least for me - nearly a third of google's ad revenue is already being generated via ads shown on mobile devices. That is a huge amount of potentially lost exposure, if you don't have a presence across those devices. Add to that the potential to attract, convert and retain more customers, and you have a good reason to build a mobile app.
A well designed and thought through mobile app should attract more customers to your brand, increase brand loyalty, deeply engage users, provide you with valuable feedback about your prospects and customers, improve customer service, reduce your costs, create new revenue streams and much more. Great mobile apps are super quick to download and automatically update.