Scrutiny Compliance

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As the adoption of influencer marketing continues to rise, so too does the scrutiny of the practice.These compliance standards also apply to brands running their programs through ad agencies or public relations firms as they’re ultimately responsible for what others do on their behalf.

As new regulatory frameworks have created serious challenges for compliance professionals in the last ten years, the recent uptick in enforcement actions changes the point of response for many compliance officers. In particular, regulatory supervisors are looking increasingly at appropriate staffing levels and levels of staff expertise. For institutions seeking to grow organically, this could lead to significant increases in staffing and training costs.